Over the years, I've had a plethora of great ideas. Some have been exceptional, some have been good, and some have been. That's a story for another day.
Know what stopped my best ideas in their tracks? Fear. Fear of failure, fear of ridicule, fear of retribution, fear of lawsuits, fear of being thought silly, stupid, ignorant, inexperienced, (fill in the blank: fear of _______).
Now, however, as I've gotten older, I take a different approach to business, and especially to Marketing.
It's a game.
Life's a game that comes at you. You and I have the same types of opportunity to resolve issues as everyone else.
An old teacher, many years ago--when discussing my attributes in math--said, "Some get it sooner, some get it later, and some don't get it." I never got what I needed because I was fearful.
What aspects of marketing create fear in you?
Sunday, February 4, 2007
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2 comments:
Great question, Jackson.
I am working with a client now who is facing a "fear-based growth impairment."
Her publishing company is a rather small-time outfit; great people, just not the big dogs. Their fear is of being thrust onto the big stage, and finding that their shoes aren't polished. So they stay in the wings (and keep my client there with them) when we should be headlining the show.
Fear of success can be an big an obstacle as fear of failure.
Well, Nancy, you've summed it up well. A "fear-based growth impairment."
Often, individuals or groups are afraid of success; it evades them only because they allow it to.
Remember the old line about "being able to snatch defeat from the jaws of victory?" That happens more often than we want to admit.
JS
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