Marketing /MBO 101

Peter Drucker, the Management Guru Extraordinaire, developed the concept of MBO, or Management by Objectives--literally--40+ years ago.

Today, I want to suggest that you apply the process of MBO to your Marketing Plans and find how to best approach your potential success. First, though, let's look a bit at the whole MBO process. Distilled down to three simple questions, you can measure your marketing program this way:

Where is my marketing program today?
Where do I want to take it tomorrow?
How will I get the program there?

In positioning these magic three questions to your marketing expertise, look first at what it is you want to achieve, then how to get the target to where you need them to be, and finally, what must be done to get them to that magic spot .

Marketing is the process of positioning the mindset of the potential customer....what you must do and what you must say to create the potential consumer needs, and theoretically develop his/her mental demand for your product and service. Tell them what the benefits are. Tell them what your product or service does for them. Then tell them how you meet their needs.

How you get them to that point is the key.