Friday, January 12, 2007

How Can I Develop My Business?

"How can I develop my business?"

Oh, please. That's the mega-million $$ question, isn't it? I bet every Fortune 500 company in the world wishes I'd answer that, right here on this blog.

What I do is examine the proper mix of Marketing strategies to address development of a business. Where your business is currently operating is one issue.

What you want it to convey is something else, entirely.

Marketing is NOT advertising. Advertising is one form of marketing, but holistic marketing recognizes and represents the image that each targeted customer has in his/her mind representing their thoughts of your business. You can build that holistic marketing in a variety of ways.

You must address your “Advertising” strategy and decide where you might want to invest your pitifully meager dollars to present a unified image to your customers.

All of these concepts can demonstrate the power that correct marketing can offer in presenting your services to a new and expanding client base, lest you think I've gone round the bend.

4 comments:

Nancy Amada said...

Jackson, you might want to look into article marketing, especially given your "pitifully meager" marketing dollars.

I just signed on with Article Marketer. Great price, and unlimited articles. It's a great way to stretch those dollars. I've also signed on as an AM affiliate. Visit my blog, Chapter Two and check out their special offer.
Kind regards,
Nancy

Jackson Summerford said...

Nancy: Thanks for your post. It's obvious you haven't availed yourself of my talent previously, because in the very first post I did, I mentioned Article Marketing as an opportunity area.

Also, I have submitted articles to Article Marketer.com before, and--at least on one thing, you're right--its a price-value win-win.

Tsk, tsk. You must read my posts more often, my dear.

js

Nancy Amada said...

a public tsk-tsking? hmm, haven't had one of those in years, especially from one so charming as yourself ;-)

Best,

Nancy

Jackson Summerford said...

Nancy, you haven't been tsk-tsk'ed in public in a while? Well, consider yourself properly reprimanded, young lady.

I will visit your blog and see what gems of wisdom come flowing forth. Watch out for my commentary if you found tsk-tsking to be difficult to accept.

And as to flaunting one marketing group over many of the others that are out there--well, that could be tantamount to losing one's objectivity, now, couldn't it? I'm not sure that I could bear the pain.

I will venture this, however--- it appears this type of whatever review process they seem to be discussing offers a very real human being editing some of those positively atrocious articles I've been forced to read online.

I would never be associated with some of that content I see posted--it's obvious that the writer has only hopes and dreams of big dollar payouts. Ha!

No one else seems to be able to get it right when it comes to editing, so if this Marketing Article Group can actually help beautify the marketing landscape, I'll doff my Irish golfing cap to them.

js