Branding and It's Importance

So if I'm really going to share wisdom and vision, I should answer some of these everyday questions that I get asked.

"What is building a Brand all about?"

What tree did you just fall out of, Bunky?

Building a new Brand means more than simply building Brand awareness, offering a name for a company or product, or developing opportunities for reciprocation.

If you want to simply devise a "name" for your product, various vendors can charge you $50,000 and give you a name that has been vetted through every language, develops a positive image for a subset of clients, yet one that makes other potential clients sweat, simply by thinking about it. I can even recommend one that’s brilliant.

But that’s not what you want—or need. You need to expand beyond awareness—you’re seeking a Brand concept which is inextricably tied to your product or service.

You must seek presence, customer relevance, and marketplace differentiation.

Finally, you need to develop imagery that will immediately offer you recognition and with which you can expand upon your offerings to a growing and expanding client base.

Branding is the ultimate endform of marketing. Marketing manages the mindspace of the consumer—whomever your consumer is. Marketing positively exploits whatever means the consumer has to find you. Everything you do—let me repeat that—everything you do-- impacts in some way on the mindset/mindspace of your potential client, and—by extension—those of your Brand.

So is it important? You bet your booties.